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Keywords: Environmental concern
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1329–1348.
Published: 20 March 2025
...) and environmental concern (ENC) on their intention to purchase green products (GPI) within the context of green circular economies. Furthermore, the study will explore the role of PRS as a mediator and ENC as a moderator by applying the price-expectancy model (PEM) and social exchange theory (SET). Design...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (6): 738–754.
Published: 26 May 2022
... knowledge, perceived behavioral control, environmental concern, subjective norms, perceived financial incentives policy along with the fundamental predictor of attitude (Jaiswal et al., 2022c ; Wang et al., 2018 ; Kautish et al., 2019). Furthermore, this conscious willingness...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (1): 27–39.
Published: 25 January 2013
...Tahir Albayrak; Şafak Aksoy; Meltem Caber Purpose The aims of the study are: to compare the environmental concern and scepticism levels of the participants and whether or not they display green purchase behaviour; to investigate the influence of environmental concern and scepticism on green...
