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Keywords: Esports event
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (6): 1125–1141.
Published: 05 February 2025
... and re-attendance intentions. Design/methodology/approach This mixed-methods research comprises two main stages. In the qualitative stage (Stage 1), we conducted a literature review, interviews with live esports event attendees and observations at two esports events to identify key esports venue...
Includes: Supplementary data
