... links between the drivers. Findings The findings underscore the moderating impact of ethnocentrism toward shaping consumers’ attitudes and brand love. Additionally, gender and consumption frequency indicated significant variations among consumers of organic wine. Female consumers strongly believe...

... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Although the concept of what consumer xenocentrism entails has been defined and accepted, this is generally treated as the opposite of ethnocentrism (e.g. Kent and Burnight, 1951 ; Prince et al., 2016), when...

...Dr Ramendra Singh; Madhurima Deb; Himadri Roy Chaudhuri Purpose – The purpose of this paper is to study the impact of firm's reputation and ethnocentrism on young consumer's attitude toward products with foreign origin. Design/methodology/approach – To attain the above objective “Mixed...

...Murat Hakan Altintaş; Tuncer Tokol Purpose To examine the antecedents of consumer ethnocentrism, specifically with respect to Turkish consumers' attitudes to products originating in Europe. Design/methodology/approach Antecedents identified from the literature are allocated to one of three...

...Göran Svensson; Greg Wood Purpose This paper aims to examine and compare a set of key characteristics of ethnocentricity that influence the policy of academic marketing journals, and hence the provenance, authorship and nature of articles in academic marketing journals. Design/methodology...

... A structured questionnaire administered face‐to‐face to 112 consumers in the city of Lucknow. Attitudes to brands categorized as “foreign” or “Indian” were measured by seven‐point semantic differential scales, and consumer ethnocentrism by CETSCALE. Factor analysis with varimax rotation was used to identify...