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Keywords: Evaluation of job attributes
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (2): 124–146.
Published: 07 April 2015
... Reputation Social identity Employer brand Evaluation of job attributes Job pursuit intention Perceived organizational identity Attracting “the best and the brightest” is vital for a company’s survival and development (Fishman, 1998), since human capital is its most valuable resource. However...
