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Keywords: Event leverage
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (2): 185–198.
Published: 02 October 2017
...Marijke Taks; B. Chris Green; Laura Misener; Laurence Chalip Purpose The purpose of this paper is to present and use an event leveraging framework (ELF) to examine processes and challenges when seeking to leverage a sport event to build sport participation. Design/methodology/approach...
