Keywords: Executives
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Journal Articles
Marketing Intelligence & Planning (1997) 15 (4): 195–201.
Published: 01 July 1997
...David C. Wyld Looks at the recent US court decision in the case of Pepsico v. Redmond. The case centred on the circumstances of Quaker’s hiring of William Redmond, a former Pepsico marketing executive, to co‐ordinate the company’s distribution strategy for its newly‐acquired...
Journal Articles
Marketing Intelligence & Planning (1990) 8 (5): 17–18.
Published: 01 May 1990
...James Stock The importance of logistics in the new product development process is examined under the aegis of Logistics Early Involvement (LEI) and the basics of good management are presented in the light of their relevance to logistics executives. © MCB UP Limited 1990 Executives...
Journal Articles
Marketing Intelligence & Planning (1990) 8 (4): 30–38.
Published: 01 April 1990
...D.M. Reid; B.B. Schlegelmilch This study explores the cross‐cultural impact of planning and control practices in the British and West German mechanical engineering industries. Based on over 100 face‐to‐face interviews with chief executives and the analysis of 210 postal questionnaires, the findings...
Journal Articles
Marketing Intelligence & Planning (1989) 7 (5-6): 8–11.
Published: 01 May 1989
...Richard J. Speed Michael Porter′s work, has since it first appeared in 1980, been widely read by academics and students. Perhaps more significantly,Porter has become an academic whose ideas are read and used by executives. Recently Porter′s work has been criticised. This article reviews...

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