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Keywords: Expectation-confirmation model
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (3): 630–647.
Published: 01 October 2025
... the expectation-confirmation model (ECM) with contemporary constructs and examining their effects through sequential mediation analysis. Design/methodology/approach Based on a two-wave time-lagged study, data collected from 298 robo-advisor users were examined using a sequential mediation approach...
