...Linda D. Hollebeek; Marko Sarstedt; Choukri Menidjel; Sigitas Urbonavicius; Vytautas Dikcius Purpose Prior research has proposed a number of scales measuring the customer experience (CX), which tend to conceptualize and operationalize CX differently, raising potential confusion among researchers...

.... Marketing Experience Competitive advantage Within the various business disciplines, there seems to be a widespread concern regarding a lack of practical application of theory and research output: see, for example, a Special Issue of the Academy of Management Journal (AMJ, 2001...

.... Doctorates Research Publishing Experience Marketing The debate over whether business and marketing academics need to have a PhD to be qualified to work in business schools is at various stages of completion around the world. In the USA and Australia, it has largely been won within business...