...Shuliang Li; Barry Davies; John Edwards; Russell Kinman; Yanqing Duan A hybrid approach for integrating group Delphi, fuzzy logic and expert systems for developing marketing strategies is proposed in this paper. Within this approach, the group Delphi method is employed to help groups of managers...

...; and supporting group assessment of strategic marketing factors. The intelligent outputs generated by MarStra were reported to be surprisingly accurate, mostly sound and useful prompts. © MCB UP Limited 2000 Marketing strategy Fuzzy logic Expert systems Decision‐support systems Hybrid systems...

...Yanqing Duan; Phillip Burrell Strategic marketing planning is a complex task which involves many expert judgements. Expert systems would have a tremendous impact in this field, but the development of marketing expert systems has proven to be difficult. Describes a hybrid expert system, HYMS...

... esearch relating to strategic marketing decisions, with special emphasis on competitive positioning. Constructing a Knowledge Base for a Marketing Expert System Bruce Curry, Luiz Moutinho and Fiona Davies Marketing Intelligence & Planning, Vol. 10 No. 11, 1992, pp. 12-20. © MCB University Press, 0263-4503...

...Aysegül Özsomer; Cüneyt Evirgen; Michel Mitri; S. Tamer Cavusgil Suggests that the field of international marketing is a new application area of expert systems in recent years. Presents a formal,systematic and rigorous methodology for validating and evaluating expert systems and, most specifically...

...George Wright; Gene Rowe Reviews the use of Expert Systems and their possible future applications and potential for marketing. The three major sections are organized to show application areas, marketing applications and finally the financial services sector. Discusses also the implications...

... of more traditional approaches. Neural network technology can deal with both analogue and binary data patterns and can be employed to emulate an expert system. Discusses one modestly priced system now available for use with personal computers. MARKETING DECISION SUPPORT SYSTEMS: A ROLE FOR NEURAL...

... of this article as principal expert. A number of conclusions are drawn, but one of the main ones is that the development of EXMAR shows that it is possible to use Expert System methodologies to build support systems in complex areas of marketing management, especially if the domain is well defined, has a large...