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Keywords: Experts
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Journal Articles
Knowledge acquisition for marketing expert systems based upon marketing problem domain characteristics
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (4): 403–416.
Published: 01 June 2005
... a taxonomy of marketing problem domains. Design/methodology/approach This paper combines a thorough literature review with prima facie conceptualization to map a generic problem domain, and thereby provide guidance in the choice of knowledge‐acquisition technique for developers of expert systems...
