Keywords: Export market orientation
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Journal Articles
Marketing Intelligence & Planning (2024) 42 (3): 438–458.
Published: 30 January 2024
... enterprises (SMEs) in Vietnam. The data is analysed using multiple regression analysis (MRA), Hayes' process model and fuzzy-set qualitative comparative analysis (fsQCA). Findings The results indicate that GD significantly negatively affects EP. In this dilemma, the export market orientation (EMO...
Journal Articles
Marketing Intelligence & Planning (2013) 31 (7): 838–856.
Published: 21 October 2013
...Yousra Asaad; T.C. Melewar; Geraldine Cohen; John M.T. Balmer Purpose – The purpose of this paper is to explore how post-92 UK universities perceive and manage market orientation (MO) in their export operations of educational services to international students (i.e. export market orientation (EMO...

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