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Keywords: Export performance
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (3): 438–458.
Published: 30 January 2024
...Tien Dung Luu Purpose This study aims to investigate the relationship between geographic diversification (GD) and export performance (EP) by analysing a sample of small exporters in an emerging market. Design/methodology/approach The study sample comprised 96 small and medium-sized exporting...
