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Keywords: Exports
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 188–211.
Published: 23 March 2012
...Jesus Camra‐Fierro; Edgar Centeno; Khalil Al‐Hyari; Ghazi Al‐Weshah; Muhammed Alnsour Purpose This study aims to identify some of the major barriers that may hinder potential small to medium‐sized enterprise (SME) exporters and non‐exporters from exporting their operations in the international...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (2): 206–222.
Published: 30 March 2010
...Mehmet Haluk Köksal; Engin Özgül Purpose The purpose of this paper is to determine the export competitive advantage differences between high‐ and low‐performing companies in Turkey. The paper specifically and separately analyzes the companies' export resources, export skills, and export...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (4): 416–430.
Published: 13 June 2008
...Mehmet Haluk Köksal Purpose The purpose of this paper is to help exporting companies to increase the performance of their exporting activities through collecting sound export information and using it effectively. Specifically, the research objective is to determine the effects of the export...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (4): 308–325.
Published: 19 June 2007
... Ethnocentrism Exports Marketing strategy Turkey Europe One of the factors which may affect a consumer's decision to buy a domestically produced or foreign made product is consumer ethnocentrism. Sumner (1906) , defined ethnocentrism as “a view in which one's own group is the centre of everything...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (6): 632–647.
Published: 01 October 2006
...Isobel Doole; Tony Grimes; Sean Demack Purpose To take a more holistic and integrated view than in existing studies of export capability among small and medium‐sized enterprises, by exploring the key components of marketing management, and the blend of processes, practices and activities most...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (5): 477–492.
Published: 01 August 2006
...Jasmine E.M. Williams Purpose To draw together the diverse and diffuse elements of previous research into the determinants of success in export marketing by SMEs. Design/methodology/approach Groups of export marketing activities derived from the literature and preliminary qualitative fieldwork...
Journal Articles
The influence of export information use on export knowledge and performance: Some empirical evidence
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (2): 200–219.
Published: 01 March 2005
...Kjell Toften Purpose To test empirical relationships between export market information use and export knowledge and export performance. Design/methodology/approach Confirmatory factor analysis, using LISREL 8.50, based on a postal survey. The setting selected was the Norwegian seafood industry...
