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Keywords: Family firms
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Journal Articles
Do family SME managers value marketing capabilities' contribution to firm performance?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 116–142.
Published: 23 March 2012
... performance rather than on stakeholders' satisfaction. © Emerald Group Publishing Limited 2012 Marketing capabilities Family firms Small to medium‐sized enterprises Financial performance Non‐financial performance Family‐owned businesses (FOBs) are a dominant element in worldwide...
Journal Articles
Coopers Brewery: heritage and innovation within a family firm
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (4): 516–523.
Published: 12 June 2009
... trading environment. This paper aims to consider how Coopers, one of the few family firms “of stature” in that sector, has succeeded. Design/methodology/approach The paper adopts a case‐study approach to illustrate the various factors which have contributed to the firm's success. Fieldwork took place...
