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Keywords: Fast moving consumer goods
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Journal Articles
Marketing Intelligence & Planning (2004) 22 (6): 623–635.
Published: 01 October 2004
... is seen as some combination of planned and unplanned purchase activity, then the earlier finding would appear to partially refute Beatty and Ferrell's (1998) suggestion that people shopping alone may act more impulsively. © Emerald Group Publishing Limited 2004 Shopping Fast moving...

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