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Keywords: Festivals
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Journal Articles
The impact of brand sponsorship of music festivals
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (7): 781–792.
Published: 24 October 2008
...Jennifer Rowley; Catrin Williams Purpose The purpose of this paper is to report exploratory research into UK music festival attendees awareness of, and attitude towards, brands that sponsor music festivals. Sponsorship is an important revenue stream for music festivals, and, conversely brands...
