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Keywords: Finance
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (1): 22–28.
Published: 01 February 1994
...Russell Abratt; Maria Beffon; John Ford Marketing planning and the annual budget are two procedures that organizations engage in. Although controlled by the marketing department and the finance department respectively, the marketing plan and annual budget are interlinked in many ways. Investigates...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (6): 5–6.
Published: 01 June 1991
... the Diploma examinations of the CIM. © MCB UP Limited 1991 Education Finance Banking Marketing theory INTERNATIONAL JOURNAL OF BANK MARKETING 5 I mportant educational developments are taking place within financial services, which reflect the growth and stature of marketing theory and practice...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1988) 6 (1): 10–20.
Published: 01 January 1988
... strategies to the product/market life cycle. Finance Management Quality Strategy © MCB UP Limited 1988 THE FINANCIAL MANAGEMENT OF QUALITY AS A STRATEGY by A. M. McCosh and M. Walsh University of Edinburgh and Manchester Business School Introduction In a recent article, one of the past...
