Keywords: Financial institutions
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (1990) 8 (2): 21–27.
Published: 01 February 1990
... of one clearing bank into how financial institutions are facing and responding to these trends are detailed in order to identify potential market niches and segments which could be developed. © MCB UP Limited 1990 Banking Competitive strategy Financial institutions Marketing strategy...
Journal Articles
Marketing Intelligence & Planning (1989) 7 (9-10): 37–42.
Published: 01 September 1989
...) new approaches to financial services marketing. These trends will affect the marketing of banks and other financial services in the 1990s. Areas for further research are also highlighted. Financial institutions Marketing Banks Trends BANK MARKETING: CURRENT ISSUES, TRENDS AND DEVELOPMENTS...
Journal Articles
Marketing Intelligence & Planning (1989) 7 (7-8): 24–28.
Published: 01 July 1989
... Limited 1989 Financial services Financial institutions Information systems Market research DEVELOPING INFORMATION STRATEGIES IN THE UK FINANCIAL SERVICES SECTOR by Neil A. Morgan Cardiff Business School, University of Wales MIP 7,7/8 1989 24 T h e 1 9 8 0 s h a v e b e e n a t u r b u l e n...
Journal Articles
Marketing Intelligence & Planning (1989) 7 (1-2): 22–30.
Published: 01 January 1989
...Marilyn A. Stone; A.H. Clarkson Aspects of research conducted among financial institutions,specifically building societies, banks, charge card operators and insurance groups are discussed. Within the context of trends in, and growing deregulation of, the financial sector, the role is examined...

or Create an Account

Close Modal
Close Modal