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Keywords: Financial risk
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (4): 268–276.
Published: 01 July 1998
... structure. © MCB UP Limited 1998 Divisionalized companies Financial risk Incentives New product development Project management Strategic planning This paper examines the risk‐taking attitude among divisional managers of multi‐divisional (MD) companies relating to selection of new...
