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Keywords: Fintech
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (3): 630–647.
Published: 01 October 2025
...Say Keat Ooi; Jasmine A.L. Yeap; Pei Wen Chin; Di Hu Purpose As fintech continues to grow, understanding users’ inclination to continue using robo-advisory services is crucial for the survival of these platforms. This study aims to uncover the mechanisms driving continuance intention by extending...
