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Keywords: Firm effort
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (3): 325–338.
Published: 19 March 2019
... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Loyalty Attribution theory Fanaticism Firm effort Regulatory control Contemporary consumers increasingly demonstrate public displays of loyalty and passion (Nyadzayo et al., 2016), and are more willing...
