..., as well as the destination's overall image. Furthermore, the study found that the food experience has a positive influence on the image of gastronomic events and the destination. Originality/value The study contributes to the advancement of research on tourist destination branding. H1...

...Petteri Puska; Harri T. Luomala Purpose – The purpose of this paper is to establish whether food products carry qualitatively different healthfulness images in consumers’ minds. The images explored in this paper go beyond the conventional healthful vs unhealthful dichotomy. The limitations...