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Keywords: Food service industry
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Journal Articles
Managing relationship marketing in the food service industry
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (3): 293–310.
Published: 29 April 2014
... marketing Communication Trust Empathy Food service industry Associate Professor Abdullah Firdaus can be contacted at: dr_firdausabdullah@yahoo.com © Emerald Group Publishing Limited 2014 The first step involved in-depth searching of the literature in order to identify...
