... issues and a process for implementing a retail business franchise system into international markets. Design/methodology/approach The need for a tailored approach is established by drawing from the business franchising and international market research literature. Critical issues that may face...

...Henry Kwong‐yin Fock This study focuses on a unique retail outlet location decision‐making problem found in business format franchising industries. The problem is derived from the latent conflict in the relationship between franchisor and franchisees. An empirical study was carried out to compare...