Keywords: Frustration
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Journal Articles
Marketing Intelligence & Planning (2023) 41 (1): 16–30.
Published: 19 July 2022
... three laboratory experiments and analyzed secondary data to investigate this issue. Findings The findings revealed that (a) poor online experiences increased consumers' intentions to perform webrooming (studies 1, 2 and 3); (b) frustration is a mechanism that explains why consumers choose to perform...

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