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Keywords: Functional value
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (2): 374–392.
Published: 24 September 2024
... for promoting voluntary greening behaviour within a developing country H1. Urban homeowners' perceived green functional value is positively related to their greening behavioural intention. The current study is grounded in the TPB (Ajzen, 1991) and CVT (Koller et al., 2011...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (6): 1074–1092.
Published: 09 May 2024
... functional value (FV), emotional value (EV) and social value (SV), by embedding the direct and moderating influence of customer experience (CX) on brand evangelism in the luxury hotel sector. Design/methodology/approach This study recruited 405 regular travelers to participate in an online survey...
