Skip to Main Content
Keywords: Functional value
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude

Available to Purchase
Matilda Adams, Ernest Yaw Tweneboah-Koduah, Stephen Mahama Braimah, Raphael Odoom
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (2): 374–392.
https://doi.org/10.1108/MIP-07-2023-0316
Published: 24 September 2024
... only Social marketing Perceived value Functional value Emotional value Ecological value Aesthetic value Attitude Greening intention Urbanization has surged rapidly in recent years, with projections suggesting that by 2050 nearly half of the world’s population will reside in urban...
View article titled, The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude
Open the PDF for The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude in another window
Add to Citation Manager for The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude
Journal Articles

Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience

Available to Purchase
Muhammad Sohaib, Asif Ali Safeer, Abdul Majeed
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (6): 1074–1092.
https://doi.org/10.1108/MIP-09-2023-0465
Published: 09 May 2024
... functional value (FV), emotional value (EV) and social value (SV), by embedding the direct and moderating influence of customer experience (CX) on brand evangelism in the luxury hotel sector. Design/methodology/approach This study recruited 405 regular travelers to participate in an online survey...
View article titled, Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience
Open the PDF for Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience in another window
Add to Citation Manager for Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.