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Keywords: Furniture industry
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Journal Articles
Martas precision slides: branding in international markets
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (4): 539–548.
Published: 12 June 2009
... and its foreign reserves are the third largest in the world (CIA World Fact Book, 2008). © Emerald Group Publishing Limited 2009 International marketing Market entry Brands Taiwan Furniture industry It was a mid‐summer morning in Taipei and Gary Chen was standing in the boardroom...
Journal Articles
Innovation and performance in SME furniture industries: An international comparative case study
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (2): 216–232.
Published: 27 March 2009
... innovation than others. The finding that a successful innovation profile is related to the performance of the company represents an interesting contribution to the management of firms. Innovation Furniture industry Small to medium‐sized enterprises Business performance Innovation is commonly...
