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Keywords: Fusion ability
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Journal Articles
An international branding strategy based on a case study of a Taiwanese firm
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (6): 611–623.
Published: 20 September 2011
... on how to effectively craft an international brand. Hsiu Ying Huang can be contacted at: d93724005@ntu.edu.tw © Emerald Group Publishing Limited 2011 Branding International branding Emerging markets Global brand essence Fusion ability Taiwan International brands are no longer...
