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Keywords: Future research agendas
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (1): 210–239.
Published: 24 October 2024
... framework Future research agendas Technology has transformed marketing activities irrevocably. In today's hypercompetitive business environment, establishing strong brand engagement with consumers has become crucial for companies seeking long-term success and customer loyalty (Tsou and Putra, 2023...
