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Keywords: Future research directions
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–69.
Published: 09 July 2026
... 2025 23 09 2025 06 01 2026 14 05 2026 19 05 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Marketing SPAR-4-SLR TCM-ADO Systematic literature review Future research directions...
