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Keywords: Future time perspective
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Journal Articles
From policy to plate: the role of health awareness and negotiation in shaping elderly green food consumption
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–41.
Published: 20 March 2026
...) framework, the study develops a multidimensional model incorporating future time perspective (FTP) (S1), value factor (S2), benefit perception (O1), constraint perception (O2), purposeful purchase intention (R1) and habitual purchase intention (R2). It further tests the mediating role of health awareness...
