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Keywords: Fuzzy AHP
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Journal Articles
Customer lifetime value determination based on RFM model
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (4): 446–461.
Published: 06 June 2016
... submitted. Research limitations/implications – For researchers, this study provides a useful literature by combining FCM and an optimized version of fuzzy AHP in order to cover the limitations of previous methodologies. For organizations, this study clarifies the procedure of customer segmentation...
