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Keywords: G10
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (2): 151–166.
Published: 09 July 2019
... 2019 18 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Insurance Customer loyalty Digitalization Narrative review PRISMA G10 G22 G23 M31 The digital age has prompted strategic choices for many industries over...
