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Keywords: Game support
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Journal Articles
Understanding esports venue operations: how venue characteristics influence spectator outcomes
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (6): 1125–1141.
Published: 05 February 2025
... and Hennessy, 2013 ; Showcase Cinemas, 2019). Esports event Game support Customer service Consumer satisfaction S-O-R theory Esports have gained global attention as an audience-based entertainment genre. While esports are often consumed online through streaming platforms, spectators can also...
Includes: Supplementary data
