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Keywords: Game support
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (6): 1125–1141.
Published: 05 February 2025
... on the specific stimuli encountered (Aarikka-Stenroos and Litovuo, 2022 ; Rajaobelina et al., 2018). Esports event Game support Customer service Consumer satisfaction S-O-R theory Esports have gained global attention as an audience-based entertainment genre. While esports are often...
Includes: Supplementary data
