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Keywords: Gastronomic manifestation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (5): 749–770.
Published: 30 April 2024
...Slobodan Čavić; Nikola Ćurčić; Nikola Radivojevic; Jovana Gardašević Živanov; Marija Lakićević Purpose The paper examines the role and significance of gastronomic manifestations in the context of destination branding, within the framework of image transfer mechanisms and the Associative Network...
