... and dissemination of information Marketing communications Social marketing Target audience Market segmentation A common strategy employed by businesses in their efforts to project a positive image is to participate in public service activities. They typically advertise and promote this involvement...

... services to customers in other countries. © Emerald Group Publishing Limited 2005 Academic staff Research work Marketing Generation and dissemination of information A recent special issue of Marketing Intelligence & Planning (Brennan, 2004) focuses on the academic...