Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Generative AI
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–17.
Published: 02 December 2025
...Zahy Ramadan; Maya F. Farah; Yaman Nassereddine Purpose With an emphasis on the key consumer journey phases of awareness, engagement, purchase and loyalty, this study examines the relative effects of generative AI on customer–brand relationships across X and Threads. Design/methodology/approach...
Journal Articles
ChatGPT’s applications in marketing: a topic modeling approach
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (4): 666–683.
Published: 26 March 2024
..., which allows researchers to delve deeper into the patterns of the data (Kumar et al., 2014). Generative AI Conversational chatbots Stages of growth model Maturity model Latent dirichlet allocation Since its public launch in late November 2022, ChatGPT has exploded in popularity...
