... to institutional provision. Addresses the issue of access to higher education, however the perspective is largely managerial. Proposes geodemographic analysis as a useful way to segment the market for higher education. The data concern the “market” for home students prior to the removal of the binary divide...

...Lisa O′Malley; Maurice Patterson; Martin Evans The term geodemographics is derived from the combination of both geographic and demographic information on populations. The concept of geo‐demographic data is relatively new, and much confusion exists as to the extent to which such information...

...D.G. Tonks A broad look at geodemographics is presented. The emergence over the last decade of this method of segmenting consumer markets is outlined and probable developments in the 1990s are considered. The lexicon associated with diffusion theory and with the product life cycle is used to give...