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Keywords: Geographic Information Systems
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (6): 632–642.
Published: 25 September 2007
...S.M. Musyoka; S.M. Mutyauvyu; J.B.K. Kiema; F.N. Karanja; D.N. Siriba Purpose To show how the analytical and visualization capabilities of geographic information systems (GIS) can enhance the communication, understanding and utility of data and information to be used in marketing planning...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (1): 30–42.
Published: 01 January 2005
... to their distribution nationally; resultant data were analysed, mainly by SAS and Excel software packages; and outputs were generated, either as raw data or as maps and layouts. Higher education Marketing Geographic information systems The recently published Performance Indicators in Higher...
