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Keywords: Ghana
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (3): 310–327.
Published: 17 August 2020
... strategies contribute to attaining the SDGs in Ghana, a developing and emerging country in sub-Saharan Africa. Design/methodology/approach A positivist methodological framework was used for the collection of data, analysis and theoretical development in this research. A total of 780 questionnaires were...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (4): 479–494.
Published: 07 February 2020
... design and collected data from 500 customers of mobile telecommunication network companies in Ghana. The authors analysed the data collected using the partial least squares approach to structural equation modeling. Findings The findings of the study showed that there is a relationship between...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (3): 264–283.
Published: 10 May 2011
...Maktoba Omar; John Ensor; Robert Hinson; N. Owusu‐Frimpong; Julius Dasah Purpose This paper seeks to determine from the standpoint of undergraduate students, service‐quality dispositions of bank brands operating in Ghana; in respect of customer service (human interaction), service knowledge...
