... in gift-giving is largely unexplored. This research explores the variance in giver’s perceived fit between gifts that are socially responsible and those that are not when the recipient belongs to a stigmatized group or not. Design/methodology/approach The article employs multiple online experiments...

... recipients. Gift-giving Charitable gifts Prosocial behavior Warm-glow effect Identity-based motivation CGs are expected to provide emotional benefits to the recipients through satisfaction and joy (Maciejewsky, 2008). Certain recipients prefer them as they enable them to indulge...