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Keywords: Global research
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (5): 213–220.
Published: 01 September 1997
..., and well designed and implemented instrument administration procedures. © MCB UP Limited 1997 Cross‐cultural research Global research Methodology Lack of sufficient attention to methodology in cross‐cultural research remains a hindrance to reaching convincing conclusions about...
