Keywords: Global research
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (1997) 15 (5): 213–220.
Published: 01 September 1997
..., and well designed and implemented instrument administration procedures. © MCB UP Limited 1997 Cross‐cultural research Global research Methodology Lack of sufficient attention to methodology in cross‐cultural research remains a hindrance to reaching convincing conclusions about...

or Create an Account

Close subscription notice
Close access options