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Keywords: Government
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (2): 123–135.
Published: 03 April 2007
... to road safety and drinking‐and‐driving. This paper assesses the effectiveness of three governmental demarketing campaigns in the UK, aimed at reducing the amount of smoking, tackling the binge drinking culture and reducing reliance on the private car as a principal means of transport. These three...
