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Keywords: Greece
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Journal Articles
Measuring the effectiveness of marketing information systems: An empirically validated instrument
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (6): 612–631.
Published: 25 September 2007
... in particular was the foundation for a new conceptualisation of MkIS effectiveness, which was developed into a measuring instrument for experimental application to data collected by a pre‐tested postal questionnaire from 254 five‐star hotels in Greece. Findings Exploratory and confirmatory factor analysis...
Journal Articles
The influence of family and friends on teenage smoking in Greece: some preliminary findings
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (2): 119–126.
Published: 01 February 2006
...Carolyn A. Strong; Sidira Eftychia Purpose The purpose of this paper is to investigate the influence of family and friends on teenage smoking behaviour in Greece, as distinct from tobacco marketing, against the background of relevant literature and previous studies elsewhere. Design/methodology...
Journal Articles
Competitive intelligence activity: evidence from Greece
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (7): 659–669.
Published: 01 December 2005
...Constantinos‐Vasilios Priporas; Lampros Gatsoris; Vassilis Zacharis Purpose To investigate awareness, attitudes and implementation with respect to competitive intelligence (CI) in Greece. Design/methodology/approach In‐depth interviews with a sample of 50 well‐known companies around...
Journal Articles
Adapting Export Business Relationships: The Greek Experience in the UK
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (2): 22–27.
Published: 01 February 1993
...Constantine S. Katsikeas; Nigel F. Piercy Addresses the issue of adaptation by indigenous Greek export manufacturing firms in their business relationships with UK importers. Fifty‐three manufacturers in Greece were included in the research sample. Results suggest that these Greek manufacturers were...
