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Keywords: Green apparel
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Journal Articles
Cosmopolitanism, self-identity, online communities and green apparel perception
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (1): 91–108.
Published: 16 June 2020
...Arpita Khare; Pradeep Kautish Purpose The research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on the perception of green apparel product attributes. Design/methodology/approach A mall...
