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Keywords: Green attributes
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Journal Articles
Cosmopolitanism, self-identity, online communities and green apparel perception
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (1): 91–108.
Published: 16 June 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Green apparel Cosmopolitanism Global self-identity Green knowledge Online communities Green attributes The global apparel industry is projected to touch $1.3 trillion by 2025 (IBIS World, 2019). Indian...
