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Keywords: Green brand image
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (3): 425–440.
Published: 02 May 2017
...Jialing Lin; Antonio Lobo; Civilai Leckie Purpose The purpose of this paper is to investigate the formation of green brand image through customers’ perceptions of the functional and emotional benefits associated with green brands and the influence of green brand image on purchase behavioural...
