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Keywords: Green issues
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Journal Articles
Consumer preferences and policy implications for the green car market
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (6): 810–827.
Published: 05 September 2016
... and the economy. Richard Tay can be contacted at: rtay888@gmail.com 31 08 2015 13 01 2016 27 02 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Green issues Automotive industry Market share Conjoint analysis Motor...
Journal Articles
Factors affecting consumers’ green product purchase decisions
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (3): 330–347.
Published: 05 May 2015
... into green consumer behaviour in Indian context by examining the factors that influence their purchase decisions towards green products. © Emerald Group Publishing Limited 2015 India Consumer behaviour Green issues Green marketing Market research Awareness of the destruction of natural...
Journal Articles
Green dilemma
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (6): 444–455.
Published: 01 November 2001
... Green issues Packaging Environment Surveys Consumer goods Let’s face it. Whether for reasons of political correctness, economic savvy, or profound belief in the benefits of environmentalism, “green packaging” – packaging that is safe to handle, safe to use, and has minimal impact...
Journal Articles
Purchasing behaviours and perceptions of environmentally harmful products
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (6): 356–362.
Published: 01 November 1998
... (Chase and Smith, 1992). © MCB UP Limited 1998 Consumer behaviour Education Environment Green issues Green marketing Hong Kong Concern about environmental degradation is on the rise in just about every corner of the world. A sharp rise in environmental awareness has been felt...
Journal Articles
The impact of environmental education on children’s knowledge and awareness of environmental concerns
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (6): 349–355.
Published: 01 November 1998
... of the individual adult, the development of green consumerism and the reactions of management in a wide sphere of industries. © MCB UP Limited 1998 Children Consumer attitudes Education Environment Green issues Marketing research The environment is a key concern to young people...
Journal Articles
The impact of green product lines on the environment: does what they know affect how they feel?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (4): 16–23.
Published: 01 May 1995
... ‐ 102 . © MCB UP Limited 1995 Consumer attitudes Green issues Green marketing Marketing strategy Over the past few years, the environment has become a persistent public issue (Fierman, 1991), with some calling the 1990s “the Earth decade” (McDaniel and Rylander, 1993...
Journal Articles
Consumer Perceptions of the Environmental Impact of an Industrial Service
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (1): 37–48.
Published: 01 January 1993
...G.M. Bohlen; A. Diamantopoulos; B.B. Schlegelmilch Aims to redress a research gap on green issues through its focus on consumer perceptions of environmental nuisances arising in a service setting (freight transport). Presents the results of the preliminary stage of a large‐scale study, which...
Journal Articles
International Journal of Bank Marketing
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (7): 8–9.
Published: 01 July 1992
.... Examines areas where there is potential for banks to green their product range. © MCB UP Limited 1992 Banks Competitive advantage Green issues Marketing 8 MARKETING PANORAMIC REVIEW IV G reen marketing: can the banks respond? International Journal of Bank Marketing Christine Ennew...
