..., publication outlets, location of authors, key contributing authors. Findings – The articles were classified across four thematic categories: eco-orientation, green marketing strategy, green marketing functions and green marketing consequences. It outlined the contribution of the earlier work under each...

... (Ginsberg and Bloom, 2004). © Emerald Group Publishing Limited 2014 Consumer behaviour Artificial neural networks Green marketing strategy Environment has attained a lot of significance in our lives in the recent past. It had been an area of concern since a long time with the only...