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Keywords: Group dynamics
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (3): 428–438.
Published: 08 May 2009
... to suggest a relationship between EI and international business communication effectiveness. © Emerald Group Publishing Limited 2009 Corporate communications Emotional intelligence Globalization Multinational companies Group dynamics Corporate culture Cultural factors have long been...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1988) 6 (1): 5–9.
Published: 01 January 1988
... suitable for student research, with its attendant limitations on time and money. A detailed practical guide to the procedures for planning, conducting and analysing focus groups is presented. © MCB UP Limited 1988 Group Dynamics Marketing Quality Research CONDUCTING FOCUS GROUPS A GUIDE...
