Keywords: Group dynamics
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (1988) 6 (1): 5–9.
Published: 01 January 1988
... suitable for student research, with its attendant limitations on time and money. A detailed practical guide to the procedures for planning, conducting and analysing focus groups is presented. © MCB UP Limited 1988 Group Dynamics Marketing Quality Research CONDUCTING FOCUS GROUPS A GUIDE...

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